DATE

May 2020 - Dec 2022

DATE

May 2020 - Dec 2022

Cinegrams

Cinegrams

Cinegrams is a digital brand I co-founded and built from the ground up into one of the most influential cinematic photography platforms on Instagram. What began as a simple passion for visual storytelling evolved into a multi-figure creative business, now reaching over 500,000 followers and generating more than 15 million impressions every month.

Creative Media

E-Commerce

Position

Co-Founder

Category

Digital Brand & Product | Media Company

Followers

500,000+

The Vision

Cinegrams began as a simple idea, to empower creators with high-quality digital tools that elevate visual storytelling. I co-founded the brand with a mission to make cinematic photography more accessible, inspiring creatives around the world to push the boundaries of their work. What started as a side project quickly grew into one of the most recognizable creative platforms on Instagram.

Global Growth and Impact

Under my creative and strategic direction, Cinegrams scaled to over 500,000 followers and consistently reached 15 million+ monthly impressions. Through strong branding, consistent content, and genuine community engagement, I helped turn Cinegrams into a trusted name among filmmakers, photographers, and creatives globally.

What We Created

Cinegrams was created to provide creators with the tools they need to tell better visual stories. We focused on building a product suite that delivers both aesthetic quality and ease of use, allowing creatives to enhance their work across photography and film effortlessly.

A growing library of premium photo presets tailored for different moods, tones, and lighting

  • Professionally crafted video LUTs designed to bring cinematic color grading to any footage

  • High-quality overlays, textures, and creative assets for added depth and storytelling flair

  • Easy-to-use toolkits for photographers, filmmakers, and content creators

  • Curated bundles and seasonal packs tailored to community needs and trends

  • A seamless digital storefront experience, from browsing to downloads

  • Regular content drops, updates, and free resources to keep our audience engaged and inspired

My Role

As co-founder and creative lead, I directed every core aspect of Cinegrams. From visual identity and brand strategy to digital product development and customer experience, I was involved in the full creative and operational journey. I designed a seamless, high-converting storefront, developed successful launch campaigns, and crafted engaging content that resonated with a global creative community. Beyond the visuals, I defined the brand’s voice, tone, and values to ensure every touchpoint felt intentional, inspiring, and authentic.

Creative Direction & Strategy

I led all branding and visual identity efforts, establishing a cohesive aesthetic across social channels and product lines. Every detail from color palettes to typography was carefully considered to reflect the brand’s cinematic soul. I also directed the rollout of product launches, limited-time campaigns, and seasonal content, resulting in consistent engagement and strong revenue growth.

Results That Matter

  • Gained 500K+ Instagram followers organically, without paid ads

  • Reached over 15M+ monthly impressions, globally

  • Built a thriving digital product business with consistent revenue

  • Helped thousands of creatives enhance their visual work

  • Earned recognition as a trusted brand in the global creative space

Legacy and Impact

Cinegrams is not just a brand. It’s a global movement built on creativity, storytelling, and purpose. It represents everything I believe in as a creato, the power of visuals to move people, the value of community, and the beauty of design done with intention. From the earliest concept to a thriving international platform, I invested my heart, vision, and craft into every detail. Today, Cinegrams stands as a creative force that empowers thousands worldwide, and a lasting reflection of what’s possible when passion meets purpose.

What I did


hey@brayden.sg

Experience is key

Get in touch.

Whether it’s designing an interface, building a brand, or crafting a visual story. I’m here to help bring your ideas to life in a way that connects.

hey@brayden.sg

Experience is key

Get in touch.

Whether it’s designing an interface, building a brand, or crafting a visual story. I’m here to help bring your ideas to life in a way that connects.

hey@brayden.sg

Experience is Key

Get in touch.

Whether it’s designing an interface, building a brand, or crafting a visual story. I’m here to help bring your ideas to life in a way that connects.

hey@brayden.sg

Experience is key

Get in touch.

Whether it’s designing an interface, building a brand, or crafting a visual story. I’m here to help bring your ideas to life in a way that connects.